:root{
    --cream:#FBF6EC;
    --cream-alt:#F1EBD9;
    --cream-deep:#E9E1C9;
    --orange:#FF7900;
    --orange-deep:#E06800;
    --olive:#88982E;
    --olive-deep:#697423;
    --ink:#242417;
    --ink-soft:#5B5A45;
    --line: rgba(36,36,23,0.12);
    --radius: 18px;
  }
  *{box-sizing:border-box; margin:0; padding:0;}
  html{scroll-behavior:smooth;}
  body{
    background:var(--cream);
    color:var(--ink);
    font-family:'Nunito', sans-serif;
    font-size:17px;
    line-height:1.6;
    -webkit-font-smoothing:antialiased;
  }
  h1,h2,h3,.display{
    font-family:'Montserrat', sans-serif;
    font-weight:800;
    letter-spacing:-0.01em;
    color:var(--ink);
  }
  .eyebrow{
    font-family:'Montserrat', sans-serif;
    font-weight:700;
    font-size:0.78rem;
    letter-spacing:0.14em;
    text-transform:uppercase;
    color:var(--olive-deep);
  }
  .wrap{
    max-width:1120px;
    margin:0 auto;
    padding:0 32px;
  }
  section{padding:96px 0;}
  a{color:inherit;}

  /* ---------- growth-line signature ---------- */
  .growth-line{
    position:relative;
    display:flex;
    justify-content:center;
    margin: 0 0 4px 0;
  }
  .growth-line svg{ display:block; width:100%; max-width:720px; height:auto; }

  /* ---------- nav ---------- */
  header{
    position:sticky; top:0; z-index:50;
    background:rgba(251,246,236,0.88);
    backdrop-filter: blur(10px);
    border-bottom:1px solid var(--line);
  }
  nav.wrap{
    display:flex; align-items:center; justify-content:space-between;
    padding-top:20px; padding-bottom:20px;
  }
  .logo{
    font-family:'Montserrat', sans-serif;
    font-weight:900;
    font-size:1.15rem;
    display:flex; align-items:baseline; gap:4px;
  }
  .logo .dot{ color:var(--orange); }
  .nav-links{ display:flex; gap:32px; font-weight:700; font-size:0.92rem; }
  .nav-links a{ text-decoration:none; color:var(--ink-soft); transition:color .2s; }
  .nav-links a:hover{ color:var(--olive-deep); }
  .btn{
    font-family:'Montserrat', sans-serif;
    font-weight:700;
    font-size:0.9rem;
    padding:13px 26px;
    border-radius:999px;
    border:none;
    cursor:pointer;
    text-decoration:none;
    display:inline-block;
    transition: transform .15s ease, box-shadow .15s ease;
  }
  .btn-primary{ background:var(--orange); color:#fff; box-shadow:0 8px 20px rgba(255,121,0,0.28);}
  .btn-primary:hover{ transform:translateY(-2px); box-shadow:0 12px 26px rgba(255,121,0,0.36);}
  .btn-ghost{ background:transparent; color:var(--ink); border:1.5px solid var(--ink); }
  .btn-ghost:hover{ background:var(--ink); color:var(--cream); }

  /* ---------- hero ---------- */
  .hero{ padding-top:88px; padding-bottom:56px; }
  .hero h1{
    font-size:clamp(2.1rem, 4.2vw, 3.4rem);
    line-height:1.08;
    max-width:880px;
  }
  .hero h1 span{ color:var(--orange); }
  .hero-sub{
    margin-top:22px;
    max-width:620px;
    font-size:1.12rem;
    color:var(--ink-soft);
  }
  .hero-actions{ margin-top:34px; display:flex; gap:16px; flex-wrap:wrap; }

  .pain-grid{
    margin-top:64px;
    display:grid;
    grid-template-columns:repeat(3,1fr);
    gap:20px;
  }
  .pain-card{
    background:var(--cream-alt);
    border:1px solid var(--line);
    border-radius:var(--radius);
    padding:28px 26px;
  }
  .pain-mark{
    display:inline-flex; align-items:center; justify-content:center;
    width:34px; height:34px; border-radius:50%;
    background:var(--orange); color:#fff;
    font-family:'Montserrat',sans-serif; font-weight:800; font-size:1rem;
    margin-bottom:16px;
  }
  .pain-card p.q{ font-family:'Montserrat',sans-serif; font-weight:700; font-size:1.02rem; line-height:1.35; }
  .pain-card p.a{ margin-top:10px; color:var(--ink-soft); font-size:0.94rem; }

  /* ---------- approach / stats ---------- */
  .approach{
    background:var(--ink);
    color:var(--cream);
    border-radius:28px;
    padding:56px 48px;
    margin-top:64px;
  }
  .approach p.lead{ font-size:1.28rem; font-family:'Montserrat',sans-serif; font-weight:700; line-height:1.42; max-width:820px; }
  .approach p.lead .hi{ color:var(--orange); }
  .stat-row{
    margin-top:44px;
    display:grid;
    grid-template-columns:repeat(4,1fr);
    gap:24px;
  }
  .stat-row .num{ font-family:'Montserrat',sans-serif; font-weight:900; font-size:2.1rem; color:var(--orange); }
  .stat-row .lbl{ margin-top:6px; font-size:0.88rem; color:#CFCBB2; }

  /* ---------- about ---------- */
  .about-card{
    background:var(--cream-alt);
    border:1px solid var(--line);
    border-radius:28px;
    padding:52px 48px;
    display:grid;
    grid-template-columns:1.5fr 1fr;
    gap:48px;
  }
  .about-role{ margin-top:8px; font-family:'Montserrat',sans-serif; font-weight:700; color:var(--ink-soft); }
  .about-check{ list-style:none; margin-top:26px; display:flex; flex-direction:column; gap:10px; }
  .about-check li{ padding-left:28px; position:relative; font-weight:700; font-size:0.98rem; }
  .about-check li::before{ content:"✓"; position:absolute; left:0; color:var(--olive); font-weight:900; }
  .about-quote{
    margin-top:28px;
    padding:22px 24px;
    border-left:3px solid var(--orange);
    background:#fff;
    border-radius:0 12px 12px 0;
    font-family:'Montserrat',sans-serif;
    font-weight:600;
    font-size:1.02rem;
    line-height:1.5;
    color:var(--ink);
  }
  .about-label{
    margin-top:30px;
    font-family:'Montserrat',sans-serif;
    font-weight:800;
    font-size:0.82rem;
    letter-spacing:0.06em;
    text-transform:uppercase;
    color:var(--ink-soft);
  }
  .about-side{ display:flex; flex-direction:column; gap:32px; border-left:1px solid var(--line); padding-left:40px; }
  .about-block .about-label{ margin-top:0; }
  .about-line{ margin-top:10px; font-size:0.95rem; color:var(--ink-soft); }
  .about-block .perk-row{ margin-top:14px; }

  /* ---------- audiences ---------- */
  .audience-grid{
    margin-top:48px;
    display:grid;
    grid-template-columns:1fr 1fr;
    gap:24px;
  }
  .audience-card{
    background:#fff;
    border:1px solid var(--line);
    border-radius:var(--radius);
    padding:34px 30px;
  }
  .audience-card.olive{ border-top:5px solid var(--olive); }
  .audience-card.orange{ border-top:5px solid var(--orange); }
  .audience-card h3{ font-size:1.18rem; }
  .audience-card ul{ margin-top:18px; list-style:none; }
  .audience-card li{
    padding:10px 0;
    border-bottom:1px dashed var(--line);
    font-size:0.95rem;
    color:var(--ink-soft);
  }
  .audience-card li:last-child{ border-bottom:none; }
  .audience-card li b{ color:var(--ink); font-weight:700; }
  .audience-result{
    margin-top:20px;
    font-size:0.94rem;
    font-weight:700;
    color:var(--olive-deep);
  }
  .audience-card.orange .audience-result{ color:var(--orange-deep); }

  /* ---------- section head ---------- */
  .section-head{ max-width:640px; margin-bottom:44px; }
  .section-head h2{ font-size:clamp(1.6rem,2.6vw,2.15rem); margin-top:10px; }

  /* ---------- cases ---------- */
  .case-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:22px; }
  .case-card{
    background:var(--cream-alt);
    border-radius:var(--radius);
    padding:30px 26px;
    display:flex; flex-direction:column;
  }
  .case-card h3{ font-size:1.05rem; }
  .case-card .tag{ font-size:0.85rem; color:var(--ink-soft); margin-top:4px; margin-bottom:20px;}
  .case-metric{ display:flex; gap:12px; padding:10px 0; border-top:1px solid var(--line); font-size:0.9rem; }
  .case-metric:first-of-type{ border-top:none; }
  .case-metric .arrow{ color:var(--orange); font-weight:800; }

  .portfolio-band{
    margin-top:56px;
    background:var(--olive);
    border-radius:var(--radius);
    padding:38px 40px;
    color:#fff;
    display:grid;
    grid-template-columns:repeat(4,1fr);
    gap:20px;
    align-items:center;
  }
  .portfolio-band .num{ font-family:'Montserrat',sans-serif; font-weight:900; font-size:1.7rem; }
  .portfolio-band .lbl{ font-size:0.85rem; opacity:0.85; margin-top:4px;}

  /* ---------- directions ---------- */
  .direction-list{ display:flex; flex-direction:column; gap:0; }
  .direction-item{
    display:grid;
    grid-template-columns:90px 1fr;
    gap:28px;
    padding:34px 0;
    border-top:1px solid var(--line);
  }
  .direction-item:last-child{ border-bottom:1px solid var(--line); }
  .direction-num{
    font-family:'Montserrat',sans-serif;
    font-weight:900;
    font-size:2.2rem;
    color:var(--cream-deep);
    -webkit-text-stroke: 1.5px var(--olive);
    color:transparent;
  }
  .direction-item h3{ font-size:1.15rem; }
  .direction-item ul{ margin-top:14px; padding-left:20px; color:var(--ink-soft); font-size:0.95rem; }
  .direction-item li{ margin-bottom:6px; }
  .direction-result{ margin-top:14px; font-weight:700; font-size:0.93rem; color:var(--orange-deep); }

  /* ---------- comparison ---------- */
  .compare-wrap{
    display:grid;
    grid-template-columns:1fr 1fr;
    gap:0;
    border-radius:var(--radius);
    overflow:hidden;
    border:1px solid var(--line);
  }
  .compare-col{ padding:38px 34px; }
  .compare-col.agency{ background:var(--cream-alt); }
  .compare-col.us{ background:var(--ink); color:var(--cream); }
  .compare-col h3{ font-size:1.15rem; }
  .compare-col.us h3{ color:#fff; }
  .compare-col .price{ font-family:'Montserrat',sans-serif; font-weight:900; font-size:1.5rem; margin:14px 0 22px; }
  .compare-col.agency .price{ color:var(--ink); }
  .compare-col.us .price{ color:var(--orange); }
  .compare-col ul{ list-style:none; }
  .compare-col li{ padding:8px 0; font-size:0.94rem; border-top:1px solid rgba(0,0,0,0.08); }
  .compare-col.us li{ border-top:1px solid rgba(255,255,255,0.12); color:#E7E3D0; }
  .compare-col li:first-child{ border-top:none; }
  .savings-strip{
    text-align:center;
    margin-top:24px;
    font-family:'Montserrat',sans-serif;
    font-weight:800;
    font-size:1.05rem;
    color:var(--olive-deep);
  }
  .perk-row{ margin-top:22px; display:flex; flex-wrap:wrap; gap:12px; }
  .perk{
    font-size:0.86rem; font-weight:700;
    background:var(--cream-alt); border:1px solid var(--line);
    padding:8px 14px; border-radius:999px;
  }

  /* ---------- pricing ---------- */
  .price-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:22px; align-items:stretch; }
  .price-card{
    background:#fff;
    border:1px solid var(--line);
    border-radius:var(--radius);
    padding:34px 28px;
    display:flex; flex-direction:column;
    position:relative;
  }
  .price-card.featured{
    background:var(--ink); color:var(--cream);
    border:none;
    transform: translateY(-10px);
    box-shadow:0 24px 50px rgba(36,36,23,0.22);
  }
  .price-badge{
    position:absolute; top:-13px; right:24px;
    background:var(--orange); color:#fff;
    font-family:'Montserrat',sans-serif; font-weight:800; font-size:0.74rem;
    padding:6px 14px; border-radius:999px;
    letter-spacing:0.04em;
  }
  .price-card .p-num{ font-family:'Montserrat',sans-serif; font-weight:800; color:var(--olive-deep); font-size:0.85rem;}
  .price-card.featured .p-num{ color:var(--orange); }
  .price-card h3{ font-size:1.15rem; margin-top:8px; }
  .price-card.featured h3{ color:var(--cream); }
  .price-card .p-desc{ margin-top:8px; font-size:0.9rem; color:var(--ink-soft); }
  .price-card.featured .p-desc{ color:#CFCBB2; }
  .price-card ul{ margin-top:20px; list-style:none; flex-grow:1; }
  .price-card li{
    padding:8px 0 8px 22px;
    font-size:0.91rem;
    position:relative;
    border-top:1px solid var(--line);
  }
  .price-card.featured li{ border-top:1px solid rgba(255,255,255,0.12); }
  .price-card li:first-child{ border-top:none; }
  .price-card li::before{
    content:"→"; position:absolute; left:0; color:var(--orange); font-weight:800;
  }
  .price-card .guarantee{
    margin-top:16px; font-size:0.85rem; font-weight:700;
    color:var(--olive-deep); background:var(--cream-alt);
    padding:10px 14px; border-radius:10px;
  }
  .price-card.featured .guarantee{ background:rgba(255,121,0,0.16); color:#FFC896; }
  .price-card .p-price{ font-family:'Montserrat',sans-serif; font-weight:900; font-size:1.65rem; margin-top:22px; }
  .price-card .p-note{ font-size:0.8rem; color:var(--ink-soft); margin-top:4px; }
  .price-card.featured .p-note{ color:#CFCBB2; }
  .price-card .btn{ margin-top:20px; text-align:center; }

  /* ---------- faq ---------- */
  .faq-list{ display:flex; flex-direction:column; gap:12px; }
  .faq-item{
    background:#fff;
    border:1px solid var(--line);
    border-radius:14px;
    padding:20px 26px;
  }
  .faq-item summary{
    cursor:pointer;
    list-style:none;
    font-family:'Montserrat',sans-serif;
    font-weight:700;
    font-size:1rem;
    display:flex;
    align-items:center;
    justify-content:space-between;
  }
  .faq-item summary::-webkit-details-marker{ display:none; }
  .faq-item summary::after{
    content:"+";
    font-size:1.3rem;
    color:var(--orange);
    font-weight:800;
    margin-left:16px;
    transition:transform .2s ease;
  }
  .faq-item[open] summary::after{ content:"–"; }
  .faq-item p{ margin-top:14px; color:var(--ink-soft); font-size:0.95rem; }

  /* ---------- final cta ---------- */
  .final-cta{
    text-align:center;
    background:linear-gradient(180deg, var(--olive) 0%, var(--olive-deep) 100%);
    border-radius:28px;
    padding:72px 40px;
    color:#fff;
  }
  .final-cta h2{ color:#fff; font-size:clamp(1.6rem,3vw,2.3rem); max-width:680px; margin:0 auto; }
  .final-cta p{ margin-top:16px; color:#E9F0CE; max-width:520px; margin-left:auto; margin-right:auto; }
  .final-cta .btn-primary{ margin-top:30px; }

  footer{ padding:40px 0 60px; text-align:center; color:var(--ink-soft); font-size:0.85rem; }

  @media (max-width: 860px){
    .pain-grid, .audience-grid, .case-grid, .price-grid, .stat-row, .portfolio-band, .about-card{ grid-template-columns:1fr; }
    .about-side{ border-left:none; padding-left:0; border-top:1px solid var(--line); padding-top:28px; }
    .compare-wrap{ grid-template-columns:1fr; }
    .direction-item{ grid-template-columns:1fr; }
    .price-card.featured{ transform:none; }
    .nav-links{ display:none; }
    section{ padding:64px 0; }
  }

/* Production usability and responsive navigation */
html { scroll-padding-top: 110px; }
body { overflow-wrap: break-word; }
.logo { text-decoration: none; flex-shrink: 0; }
nav.wrap { gap: 20px; position: relative; }
.nav-links { gap: 20px; }
.nav-cta { white-space: nowrap; padding: 12px 18px; }
.menu-toggle { display: none; font: inherit; font-weight: 800; color: var(--ink); background: transparent; border: 1px solid var(--line); padding: 10px 15px; border-radius: 12px; cursor: pointer; }
:focus-visible { outline: 3px solid var(--olive-deep); outline-offset: 5px; }
.skip-link { position: fixed; top: -100px; left: 20px; z-index: 100; padding: 12px 20px; background: var(--ink); color: white; }
.skip-link:focus { top: 12px; }
.contact-panel { text-align: center; background: var(--cream-alt); border: 1px solid var(--line); border-radius: 28px; padding: 48px 28px; }
.contact-panel h2 { font-size: clamp(1.6rem, 3vw, 2.3rem); margin: 10px 0 16px; }
.contact-panel p { max-width: 600px; margin: 0 auto 22px; color: var(--ink-soft); }
.contact-pending { font-weight: 700; }
footer a { text-decoration: none; }
.footer-name { font-weight: 800; margin-bottom: 8px; }
@media (max-width: 1080px) {
  .nav-links { gap: 12px; font-size: .83rem; }
  .nav-cta { font-size: .8rem; }
}
@media (max-width: 860px) {
  .menu-toggle { display: block; }
  .nav-cta { display: none; }
  .nav-links { display: flex; flex-wrap: wrap; gap: 12px 20px; position: absolute; left: 24px; right: 24px; top: 100%; padding: 18px; background: var(--cream); border: 1px solid var(--line); border-radius: 16px; font-size: .95rem; box-shadow: 0 12px 24px #24241715; }
  .js .nav-links { display: none; }
  .js .nav-links.is-open { display: flex; }
  html:not(.js) header { position: relative; padding-bottom: 100px; }
  .stat-row, .portfolio-band { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .hero { padding-top: 48px; }
  .approach, .about-card { padding: 32px 26px; }
}
@media (max-width: 480px) {
  .wrap { padding-left: 20px; padding-right: 20px; }
  section { padding: 44px 0; }
  .logo { font-size: 1rem; }
  .hero h1 { font-size: 2rem; }
  .hero-actions { flex-direction: column; align-items: stretch; }
  .hero-actions .btn { text-align: center; }
  .pain-grid { margin-top: 36px; }
  .stat-row .num { font-size: 1.65rem; }
  .portfolio-band { padding: 26px 22px; }
  .portfolio-band .num { font-size: 1.4rem; }
  .about-card { gap: 28px; }
  .compare-col { padding: 28px 24px; }
  .final-cta { padding: 40px 24px; }
  .price-grid { gap: 30px; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition: none !important; }
}